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Zimbabwe poised to make significant strides in the global cannabis market

ZIMBABWE is emerging as a formidable player in the global cannabis farming industry, leveraging its favourable climate, strategic regulations, and robust marketing strategies.
Already renowned for its tobacco production, Zimbabwe is now setting its sights on becoming a leading exporter of high-quality medicinal cannabis and hemp fabric.


The strategic goal is to become globally recognised for cannabis, much like France is known for its wines and Ethiopia for its coffee.
Farms like Thathokuhle Enterprises in Douglasdale on the outskirts of Bulawayo are leading the way, employing advanced farming techniques and providing significant employment opportunities, particularly for women.


Yesterday, we carried a story of a tour of Thathokuhle Enterprises by various stakeholders on Tuesday. The farm is owned by Mr Mike Querl, his wife Ms Kerrie Mitchell, and their business partner Mr Graeme Jansen van Vuuren.


During the visit, Dr Kumbirai Mateva, a scientist at the Kutsaga Research Board, emphasised the significance of ongoing research in cannabis seed cross-breeding. This research aims to integrate foreign genetics with native seeds, ensuring that the resulting seeds can adapt and flourish in the local environment.

Zimbabwe’s climate is particularly well-suited for cannabis cultivation. The country’s optimal growing environment allows for the production of cannabis that meets international standards, which is crucial for both medicinal and recreational markets. The use of greenhouse conditions and advanced agricultural techniques, such as mechanised drip systems and specialised lighting, ensures that the cannabis produced is of the highest quality.


In 2018, Zimbabwe became one of the first African countries to legalise the production of medicinal cannabis. This regulatory foresight has positioned the country to tap into the burgeoning global cannabis market, which is projected to be worth US$272 billion by 2028.


Zimbabwe aims to capture at least US$1 billion of this market, with the potential to significantly boost its economy through job creation, increased revenue, and overall economic development.
The Zimbabwe Investment and Development Agency (Zida) has been instrumental in attracting investors to the cannabis sector. As of 2022, approximately 60 companies had been licensed to cultivate medicinal cannabis.


By leveraging its natural advantages and regulatory framework, Zimbabwe is well on its way to becoming a key player in the global cannabis industry. The country’s commitment to quality and sustainability in cannabis production is expected to attract international buyers and investors, further solidifying its position in the market.


Strategic planning, favourable conditions, and a commitment to quality mark the country’s journey toward becoming a global leader in cannabis farming. With continued investment and support, the country is poised to make significant strides in the global cannabis market, contributing to its economic growth and development.

Sinokubonga Nkala

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